Blog of Digital marketing world

July 26, 2025

Want to build an E-commerce Store in 7 Days? It's possible, and I'll show you how.

This guide provides a comprehensive, step-by-step 7-day plan for anyone looking to launch a professional e-commerce store from scratch. The plan begins with foundational decisions, recommending dropshipping as a low-risk model for beginners. Day two focuses on establishing a strong brand identity (name, logo, tone of voice) and planning the website's structure by creating a wireframe and mockup. For the building phase, the guide strongly advocates for Shopify as the ideal platform due to its ease of use and all-in-one nature, detailing how to set up the store, customize a theme, and add products. It then covers the essential operational steps of configuring payments and shipping. Finally, the plan emphasizes the importance of starting marketing activities before the launch, such as building a social media presence and an email list, culminating in the official launch of the store on day seven.

June 6, 2025

Why your brand's Tone of Voice is more than just a 'nice-to-have'

Your brand’s tone of voice isn’t just how you speak — it’s how you connect. In a noisy market, it turns consistency and personality into your strongest differentiator.

May 20, 2025

Social Media Marketing: which platforms should you choose for your business?

Choosing the right social media platforms is essential for business success. This guide explores the top 5 networks in Switzerland, their pros, cons, and which industries they best serve.

May 16, 2025

5 Trends small businesses can’t afford to ignore in digital marketing in 2025

In 2025, digital marketing isn’t about chasing trends — it’s about making strategic moves. This article breaks down 5 key trends that small businesses and startups can’t afford to ignore.

May 11, 2025

Build a Website without code and almost for free

Creating a Website with a CMS: Practical guide and honest reflections from someone who does it every day. Creating a website in 2025 is easier than ever thanks to CMS platforms like WordPress, Wix, and Webflow. This guide compares their pros, cons, and real costs — with honest insights from hands-on experience. Whether you're a student or a professional, having a personal website is no longer optional — it's essential. From digital portfolios to e-commerce shops, the right CMS depends on your goals.

May 3, 2025

Email marketing to get started: 5 tips +1 and useful tools

This beginner-friendly guide to email marketing offers practical, easy-to-follow strategies to boost open rates and conversions — without boring your audience. From crafting catchy subject lines to sending clean, mobile-friendly emails, it covers personalization, content, design, tracking metrics, and even recommends the best tools like Mailchimp and Brevo. A perfect starting point for anyone ready to turn emails into results.

May 1, 2025

Case Study: Coca-Cola Company – Coca-Cola Classic vs Coca-Cola Zero

This case study explores the strategic differences between Coca-Cola Classic and Coca-Cola Zero, analyzing their composition, marketing approaches, and impact in the Swiss market. It also examines health considerations, including EFSA's stance on artificial sweeteners.

April 27, 2025

Even Giants Stumble: The 5 (+1) most notorious Google Product failures and what they teach us

Even giants like Google can fail. Their missteps show that mistakes are part of the journey toward innovation. Recognizing failure, learning from it, and moving forward is the true key to success.

April 19, 2025

Lean Startup: 3 Core Pillars to Build (and Validate) a Modern Business in Switzerland

This article explores the Lean Startup methodology and its practical application in the Swiss market. From validated learning to building MVPs and using actionable metrics, it offers a step-by-step approach for launching successful startups. A must-read for Swiss entrepreneurs ready to innovate with precision and agility.

April 14, 2025

10 Essential Elements of a Professional and High-Performing Website

This article outlines the 10 essential elements of a professional and high-performing website tailored to the Swiss market. Key components include a clear value proposition, mobile optimization, fast loading times, intuitive navigation, professional design, SEO-optimized content, strong CTAs, social proof, analytics integration, and compliance with Swiss and EU privacy laws.

March 3, 2025

The Power of Email Marketing

Email marketing remains one of the most cost-effective digital strategies, offering high ROI and powerful tools for personalization, automation, and customer engagement. In this article, we explore why email marketing is essential, outline key campaign types (like welcome, promotional, and abandoned cart emails), and share best practices — from building a quality list to optimizing CTAs and mobile design — to help businesses create impactful and results-driven campaigns.